Paranoid Ranch began on a small farm in Vermont, where a love for the land and a rugged way of life shaped everything we did. With roots in both fashion and farming, our mission has always been to bridge those worlds—bringing a sense of style and intention to the everyday gear worn in the field, on the ranch, and beyond.
Paranoid Ranch combines the enduring traditions of outdoor living, farming, and western heritage into high-quality apparel and accessories crafted for durability and comfort. Our collections are hand picked for individuals who demand authenticity, performance, and timeless style in their everyday wear. Whether you're working the land, heading into the backcountry, or simply living life on your own terms, we provide gear that reflects your values and stands the test of time.
Our general store features a curated selection of trusted brands that share our commitment to quality and lifestyle. From authentic clothing and jewelry to home goods, tools, and outdoor essentials like camping supplies, we offer everything you need to live well, work hard, and stay true to who you are.
The name Paranoid? That comes from our chickens. Clever little creatures—but always on edge, flapping around like the sky’s falling. Honestly, I think we're all a little paranoid by nature. But it’s also a nod to our love of heavy metal—and one of the greatest albums ever made. Our farm truck’s license plate? BLK SBTH. Because if you’re going to raise chickens, grow your own food, and live off the land… you might as well raise a little hell while you’re at it.
Live free, stay wild, & play it loud.
- Chris